The beauty standards set by the society we live in have a tremendous influence on the styles and trends we are drawn to. Here is an interesting example: in America, we see tan skin as beautiful. We strip down and have our bodies sprayed and contoured to get a golden glow. By comparison, a creamy complexion is considered beautiful in many parts of Asia. Japanese women often wear long sleeves and hats to the beach to keep their skin fair. When we are inundated with images of bronzed celebrities and ads for self-tanning products, it is easy to forget the same trend might not be as popular in other parts of the world.

 

Below we will explore how beauty is perceived in different parts of the world.