Data Analysis

A look into what we have found.

Data is key to understanding future trends.

Can We Return To Normal?

Daters might notice a few differences in how the dating world works. A quick poll on social media showed that two-thirds of respondents felt that dating after lockdown would return to normal. 33% felt that Covid has changed the dating game. 

Dating apps took centre stages with bars and clubs closed. The only other place to meet your soul mate is at the supermarket, and it is not exactly super romantic. Global app insights provider Sensor Tower found that Tinder was most downloaded for Europeans in 2020.

Pandemic-themed pickup lines took off on dating apps last year with mentions of "quarantine & chill" soaring in March, as well as one-liners like "wash your hands so you can hold mine" becoming more popular - very smooth.

Would you use online dating post-COVID?

The Lockdown Effect

According to research by Badoo, 60% of users are experiencing fear of meeting up – FOMU.

The fear of meeting up. As lockdown starts to ease, virtual dates are starting to meet up in real life – but it’s leading to many people are feeling a new kind of dating fear.

38% of people have developed heightened social anxiety from lockdown.
Social Anxiety

An increase in social anxiety due to lockdown and an underlying fear of getting back on the dating scene due to and not socialising frequently. People are feeling more nervous in social settings.

51% of people reluctant to date in fear of the virus.
Health concerns

The very real threat to the health of themselves and families members has also left people reluctant to date.

Tackling Post-COVID Anxiety

The average adult’s anxiety and stress levels has absolutely increased in lockdown and a survey carried out by the Mental Health Foundation concluded that almost a quarter of adults in the UK feel lonely now.

Despite the obvious negatives of lockdown, many have surprisingly enjoyed removing social shackles, spending time with their pets, saving money, getting an extra hour on either side of the working day, thanks to no commute, not wearing bras or makeup. Perhaps there has been extra time to spend on things like gardening, baking,  and learning to love ourselves and our own company.

So how can we adjust to normal life?

1. Recognise you have choices.

Although it might not feel this way, the pandemic has in many ways created more choices, by forcing us all to realise that the established ways of working could be upturned in an instant. We shouldn’t see post-lockdown as a case of automatically and unquestioningly adapting back to our old realities but moving to new ones if the old ways weren’t working.

2. Give yourself time.

Even if the country is on track for all restrictions to be dropped by 21 June, doesn’t mean you have to jump right into social commitments.

3. Take small steps.

We can slowly relearn to converse face-to-face, build our confidence back up on public transport, explore other parts of the UK.

4. Remember you are not alone.

It’s important to remember that you won’t be alone in feeling end-of-lockdown anxiety.

If you are experiencing feelings of distress and isolation, or are struggling to cope, The Samaritans offer support; you can speak to someone for free over the phone, in confidence, on 116 123 (UK and ROI), email, or visit the Samaritans website to find details of your nearest branch.


Women seeking serious relationship post-COVID

Men seeking serious relationship post-COVID

Societal Pressures

39% of women under 25 feel societal pressure to settle down ASAP after lockdown.
Women under 25

61% of women over 25 feel societal pressure to settle down ASAP after lockdown.
Women over 25

41% of men over 25 feel societal pressure to settle down ASAP after lockdown.
Men over 25

How To Date Safely

Reducing the spread of the virus has to be the number one priority. Make sure to ask your date whether they have been in contact with anyone who has COVID-19. Whilst this might not necessarily your most standard get-to-know-you question, but if you are concerned about the risk of coronavirus, there’s no harm in double-checking. Although many people with Covid-19 show no symptoms, this may help to put your mind at rest beforehand.

Many singles are hopeful the lockdown period will have a positive long-term effect on dating. 59% of people believe the pandemic has made them care about a deeper connection and want a partner more than they did before. 

If lockdown taught us anything it is that life is precious. 2020 saw a huge shift in priorities. Spending time alone and focusing on self-care and self-development allows you to better understand what you want from a partner, or to be more open-minded to options you may not have considered before.